Delivering our Transforming Tobacco ambition !
We are a leading, multi-category consumer goods company that provides tobacco and nicotine products to hundreds of millions of adult consumers worldwide.
For decades, we have built our business on successfully meeting the preferences of adult smokers with world-famous cigarette brands, superior blends – daha fazlaand market-leading innovations.
We have been satisfying consumers, delivering shareholder value and creating valued employment for over a century. However, we are entering the most dynamic period of change our industry has ever encountered.
An unprecedented confluence of technology, societal change and public health awareness has created a unique opportunity: the opportunity to make a substantial leap forward in our long-held ambition to provide our consumers with potentially reduced-risk tobacco and nicotine choices.
Our acquisition of Reynolds American Inc. (RAI) in July 2017, which has transformed both the scale and geographic reach of our business and our portfolio of potentially reduced-risk products, now positions us perfectly to capitalise on this ambition.
We call this ambition Transforming Tobacco and we are fully committed to leading this transformation.
Our focus is on driving high performance; developing the next generation of leaders; valuing the diversity of our employees; encouraging and rewarding entrepreneurial behaviour; and creating an engaging culture where individuals and teams can be successful.
The way our people operate is embodied in our four Guiding Principles: Enterprising Spirit, Freedom Through Responsibility, Open Minded and Strength from Diversity. These principles underpin our culture and guide how we deliver our strategy.
The culture of the Group is about developing talent from within, stretching and supporting the high performing managers who will lead the delivery of our strategy. In 2017, over 92% of our senior appointments were drawn from people already within the business – moves that have helped deliver stronger and more diverse leadership teams.
When we do recruit externally, we actively seek those who will provide additional knowledge and skills that will strengthen our teams and ultimately make us a stronger business. We continue to enhance our internal capabilities to engage and recruit those people who will help us win in growth markets and growth categories, including Next Generation Products.
Our employer brand – ‘Bring your Difference’ – has a strong presence across social media channels, including LinkedIn, Facebook and Instagram. We are leading our industry in social media engagement and have moved ahead of several top FMCG companies.
Providing a safe place to work, protecting our employees’ wellbeing and listening to their views are also fundamental.
In short, we want a stretching and supportive culture founded on personal commitment and responsibility that attracts, engages and retains the most talented and diverse people.
Proud to be a Top Employer
We are proud of the external recognition we receive each year for our standing as a leading employer in countries worldwide.
In February 2019, we were recognised as a Global Top Employer for 2019 by the Top Employers Institute after being named as a Top Employer in 35 markets and in five regions – Europe, Latin America, Asia Pacific, Africa and Middle East.
This global accolade reflects our commitment to nurturing and furthering the careers of our 55,000 people worldwide. We were one of just 13 companies to receive the prestigious global accreditation in 2019.
Giovanni Giordano, BAT’s Group HR Director, said: “Being named as a Global Top Employer is a great honour. At BAT, we believe that people and their talent are essential to our success – and this accreditation acknowledges our focus on developing our people and on providing an engaging, innovative and diverse place to work.
“As we work to transform our business and the industry, our culture of inclusion, performance and recognition is now more important than ever. It has never been so exciting to work at BAT, and we are delighted that our ongoing commitment to our 55,000 people, and the work that we do, has been recognised in this way.” – daha az